Posted by: Will | December 9, 2008

Launch of His Catalog – My Startup

My startup is called His Catalog ( Tonight we launched a new version our site. The team is thrilled. It has been hard work, but we’re happy to have hit this milestone.

You can read about the launch in my blog post at

Here is a snippet:

Some of the exciting new additions include:

  • New inventory! Some of the most popular merchants and brands are now on the site, with thousands of items
  • Great content! Our stylists have been busy writing content and creating style advice for you
  • And … announcing for the first time … a fully functionality outfit builder! You can visually put together items from your catalog and our recommendations to see what an outfit will look like. You can use our stylist outfits as a starting point and then make changes as you like.


Big shout out to the team!


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